In honor of the Curél brand’s third year of partnership with the American Red Cross, they have created a limited-edition bottle for its classic Continuous Comfort Original Formula Lotion, representing Curél’s partnership with the charity.
The American Red Cross is the nation’s premier emergency response organization, aiding victims of natural disasters. The American Red Cross is where people mobilize to help their neighbors—across the street, across the country, and across the world—in emergencies.
In order to help mobilize and share the gift of caring, the Curél brand will make a contribution of $250,000 to the Red Cross on behalf of the people you care about. When you visit www.curel.com/arc and dedicate $1 of the Curel donation to a friend, they will receive a message letting them know that you care. Your friend will then be invited to share the gift of caring with someone else, creating a chain of donations from the Curél brand on behalf of real people across the country.
Every time Curél customers share the gift of caring, they empower a friend to be a part of the movement by joining Curél in supporting the American Red Cross.