Play-Doh Car

A life-sized car made from bright blue Play-Doh appeared on a London street this week, perfectly parallel parked.

 

The automaker Chevrolet is the schemer behind this odd curbside sight. Chevy commissioned eight model makers to create a Chevrolet Orlando out of modeling putty. It took the team two weeks, and the Play-Doh-mobile was parked in London as a publicity stunt.

 

Do you like model cars? Check out this feature story from BL’s December 1968 issue.

9 Comments

  1. wow. this is quite the marketing stunt. unfortunately, it was probably poked and proded back into the blob it came from.

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